Wish you’d all been able to join us at sweetgreen on June 5th for the book signing party with Bon Appetit editor and cookbook author Barbara Fairchild. Sweetgreen’s owners and creators Jonathan Neman, Nicolas Jammet and Nathaniel Ru showed their entrepreneurial flair and social networking skills as 80 guests piled in to their restaurant for the two hour event! (Check out some great pics from the evening: sweetgreen.com/blog.)
Barbara (pictured here with my daughter, aspiring chef Kailin Otsuki) was besieged by the twenty-somethings who asked her advice on entertaining, purchasing kitchen equipment (“buy the best saucepans you can afford…”), to which are the best cuts of meat. She graciously answered each and every question, and posed for photographs with anyone who asked — including Kailin.
Parked out front was the Honest Tea van (Nic’s twin brother is the National Field Marketing Manager for that growing firm), as was the sweetflowmobile – sweetgreen’s new frozen yogurt truck. What’s so special about it, you ask? Well – it’s not a hybrid, but it is equipped with a pulley system that powers a generator. That generator then powers the yogurt making machine, and also keeps the engine idling (and so the engine does not use any gas!).
Stay tuned for more sweetgreen/HBE partnered events! — Loretta Yenson
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