Sunday, June 14, 2009

"Outcasts United" is featured in The Times London


Kudos to our friend Warren St. John, a New York Times reporter who just released his new book, Outcasts United, the true story of a youth soccer team in rural Georgia that taught residents about the importance of accepting diversity. On June 11, The Times London reviewed Warren's book at gave it raves! Don't miss the great event on June 20, and definitely buy a copy of Warren's book.

Don't forget to save the date: Warren will be hosting an amazing event on Saturday, June 20 at DC's famous 9:30 Club from 1-3. Kids are encouraged to come with their parents -- and bring anyone who loves soccer, a great story, and wants to support an important cause: The Fugee Family. Tickets are available here.

Tuesday, June 9, 2009

Hooks Book Events at sweetgreen with Bon Appetit's Barbara Fairchild


Wish you’d all been able to join us at sweetgreen on June 5th for the book signing party with Bon Appetit editor and cookbook author Barbara Fairchild. Sweetgreen’s owners and creators Jonathan Neman, Nicolas Jammet and Nathaniel Ru showed their entrepreneurial flair and social networking skills as 80 guests piled in to their restaurant for the two hour event! (Check out some great pics from the evening: sweetgreen.com/blog.)

Barbara (pictured here with my daughter, aspiring chef Kailin Otsuki) was besieged by the twenty-somethings who asked her advice on entertaining, purchasing kitchen equipment (“buy the best saucepans you can afford…”), to which are the best cuts of meat. She graciously answered each and every question, and posed for photographs with anyone who asked — including Kailin.

Parked out front was the Honest Tea van (Nic’s twin brother is the National Field Marketing Manager for that growing firm), as was the sweetflowmobile – sweetgreen’s new frozen yogurt truck. What’s so special about it, you ask? Well – it’s not a hybrid, but it is equipped with a pulley system that powers a generator. That generator then powers the yogurt making machine, and also keeps the engine idling (and so the engine does not use any gas!).

Stay tuned for more sweetgreen/HBE partnered events! — Loretta Yenson

Monday, June 1, 2009

June 20th-Outcast United's Warren St. John in DC!


Check out HBE's long lost cousin, Warren St. John's new book OUTCASTS UNITED and meet him in person June 20th in DC at the 9:30 Club! Bring the whole family to hear music by Chopteeth, see soccer jugglers, meet DC United soccer players, buy books and have a great time.

Plus how cool is this.. Ziggy Marley has chosen OUTCASTS UNITED for his summer reading. More info coming on our site. SAVE THE DATE!